During Rae’s Shine Week, Rae gave their community the opportunity to connect and hear from wellness experts, learn tips and tricks, as well as participate in giveaways that value over $10,000 total to set them up for a summer of shine.

My responsibility encompassed strategizing, conceptualizing, and designing the assets to support this campaign. This involved creating posts and templates for various social media platforms, as well as crafting designs for SMS, email, merch, and website landing page.

Social Teasers

Created for Reels and Tik Tok to get viewers excited about what’s to come.

Teaser graphics created for Instagram stories to inform what Shine Week is and make sure you’re signed up to experience it all first.

SMS

As well as email, SMS was used to make the community aware of Shine Week and gave them an opportunity to learn more.

Landing Page

The Campaign

Each day of Shine Week focused on one of Rae’s product territories. Stress, Sex, Hormones, Digestion and Skin. Each territory/day featured content from experts as well as a giveaway, and a special one day only DTC offer on Rae’s hero products. Experts contributed articles on their specialty as well as video content.

Day 1: Stress

We used Instagram as the main social platform for this campaign and created daily stories and infeed graphics.

Stories followed a specific formula | Story 1: Intro to the day, Story 2: Shine Culture Article from an expert, Story 3: Highlights the featured product on sale for the day, Story 4: Lets you know about the GWP, Story 5: Reminder to participate in the giveaway, Story 6: Watch our conversations with experts hosted by Rae’s Founder + CEO.

Daily Shine Week Content Intros

Content from experts on Shine Culture

Here you can read tips and tricks from Rae’s expert partners that included brand CEO’s and founders, Doctors, and Wellness experts

Deal of the Day

On Rae’s website, we offered a one day only discount on some of our top products

Gift with Purchase

Available while supplies last but adds a fun treat and additional incentive to shop. **Water bottles were not actually included in the campaign due to budget but they would have been awesome!

Conversations with Experts

Created a new YouTube series started during Shine Week where Rae’s Founder and CEO sits down with experts in the health and wellness space and talk about a variety of topics that impact women. Animations by outsourced agency.

These were also edited into short clips as teasers for Reels and TT

Giveaways

We partnered with brands that share the same ethos as Rae to give away over $10,000 worth of goodies total.

The Inspiration

Being inspired by the way the sunshine peaked brightly through the leaves and tress, made me uses these assets for the campaign