I provided Art Direction and Graphic Design for the following.

In-Store Display

Designed for Fall 2023 as a way to get to know the brand and its top-selling products.

Photo from @unt_bookstore

Rae made it into select Barnes + Noble campuses across the United States and became a loved brand by many of its students.

Coffee Sleeves

Coffee Sleeves feature positive affirmations in Rae’s standout flare color in hopes to raise brand awareness and encourage sharing not only throughout campus but on social media as well. These were set to release in Early 2024

QR page will take you to a landing page featuring free resources and more information to get to know the brand.

Positive Affirmation Screensavers

The team at Barnes + Noble loved the Positive Affirmation coffee sleeves so much, they asked us how else we could share these messages throughout campus so we developed these screensavers as free downloads when you scan the QR code.