Rae is a wellness and lifestyle brand that makes affordable and unique supplements to support and empower women to take care of themselves. Rae’s social content aims to educate, motivate, and inspire an attainable wellness lifestyle that is achievable for ALL.

I was tasked with organically revitalizing Rae’s struggling social media presence and reengaging their now unengaged audience. Accomplishing this involved the implementation of a fresh community-centric content strategy, a comprehensive plan, and a systematic calendar. I also crafted new social brand guidelines, designed innovative templates, and breathed new life into outdated photography while providing photo art direction for newer images.

Using the following content pillars below I curated and created content to achieve the above goals.

Product Education

Tells product stories to help educate viewers on Rae’s supplement universe. These lived on both TikTok and Instagram. I came up with the concept, designs, scripts and execution for all of the following pieces.

Routine, ingredient, and brand storytelling content performed the best, increasing engagement by over 45% in just 2 weeks and over 52% in 30 days. It is always important to remind your community who you are and your ethos as well as give them inspiration.

Using community questions and comments to help answer frequently asked questions and connect with our audience.

Shine Culture

Rae’s wellness blog for inspiration and conversation to help you take care of you. The blog features content created both in-house and outsourced from experts, artists, and Rae community members.

Bringing the articles to life in video format with tips, recipes, and more on TikTok and Instagram Reels.

All content isn’t right for video, so some lived as Instagram stories as well as static informational carousels to tell quick tips, show empowering or useful quotes from articles, and share Rae’s Spotify playlists. Playlists were made in-house and from DJs.

Expert Partners

I worked with a variety of expert partners to get content for Rae socials. From Shine Culture articles to video content. Maintaining and building those relationships was essential.

Created a successful social series called, “How a __________ takes care of themselves throughout the day” to inspire healthy easy routines and ways to incorporate Rae supplements in your day

Positive Affirmations

Keeps our community motivated and inspired as they’re on their wellness journey.

Community is QUEEN!!! You can have the most beautiful content and product on earth but if you don’t tap in and connect with your community, it means nothing. We made it our mission at Rae to put community first.

Rae’s Destress supplement went viral on TikTok and to thank our community for their support I carefully edited together some of our favorite viral videos from our community talking about why they love Destress.

Content Creators

Worked with content creators to develop and create content for Rae’s social

30 Days of Multivitamin Experience

Exclusive experience offered through the Geneva App to give Rae’s most valuable community members an opportunity to try Rae’s Multivitamin for 30 days. Participants were encouraged to share their experience throughout the 30 days and we shared their highlights.